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The USTA announced last week that Tracy Davies has been named General Manager, USA Tennis, a new role created to oversee an expanded high performance division that combines Player Development, Pro Circuit, Collegiate, Junior Competition, and International Team Events into a single department.

Davies, a former University of Tennessee player and longtime USTA employee, is the first woman to lead the organization’s high performance unit.

As the strategic business lead for this division, Davies will be tasked with optimizing the resources and player pathways for the most competitive juniors and professional players in order to foster a culture of transparency, alignment, and innovation, impacting players through competition, coaching, and player support.

Davies will be responsible for integrating athlete development, high performance, and competitive pathways, including collegiate tennis, within the USTA.

“I am thrilled to be the new leader of our USA Tennis Division. With the recent alignment of our player development and competition pathways, we have a unique opportunity to reimagine a broader more holistic vision of success for our American athletes,” Davies said in a statement. “My priority is to build on the organization’s strong foundations as we look to provide increased high-quality competitive opportunities and expanded player-centric support and training for our high-performance junior, collegiate and professional athletes. I am extremely excited to get started and look forward to working collaboratively with our players, their support teams, and the expanded tennis industry to continue to drive a world-class support system for our next generation of players.”

Prior to her new appointment, Davies held numerous roles at the USTA, focused on player pathway development. Most recently, as the Managing Director, Major Events and Competitive Pathway, she strengthened the connection between and integrated national junior competitions, collegiate tennis, and the transitional tour, supporting the development of U.S. players. In addition, she was responsible for the management and leadership of the Davis Cup and Billie Jean King Cup teams. Davies also led the development of the current competitive pathway for juniors in the U.S., having aligned the 17 USTA Sections into a single ranking system and tournament structure, and has overseen key events for the USTA, including the Orange Bowl International Tennis Championships and the NCAA National Championships, held at the USTA National Campus.

“We know that when American players succeed on the world stage, it inspires millions to pick up a racquet and drives greater visibility for our sport,” said Brian Vahaly, Chairman of the Board and President, USTA. “This division plays a critical role in that effort, and under Tracy’s leadership, it will be guided with the strategic focus and operational discipline needed to ensure we're making the most of every investment. Her commitment to transparency and a player-first approach will be key as we work to support our future champions.”

Davies served as Executive Director of USTA Tennessee from 2012-17 and was the Player Development Director of USTA Florida, overseeing Florida’s top-ranked junior players, talent identification, as well as USTA area training centers, managing regional camps and various coaching and training responsibilities. From there, she was elevated to the level of National Coach for USTA Player Development, focusing on national 14U age groups. In this role she supported top American players, collaborating with their academies, private programs, coaches, and parents through supplemental player training, sports science services, and national camps. Davies later held similar positions outside of the U.S., serving as a traveling coach for the International Tennis Federation, where she focused on the 18U age group, and as National Development Coach for the South Africa Tennis Association.

She also held the role of Executive Director for the Miami Tennis & Education Foundation, where she negotiated and managed over $10M in trusts and non-profit grants, directly benefiting more than 3,000 children in the Greater Miami area with afterschool training, tutoring, and life skills programs.

“I know firsthand how important it is for a player to receive the proper support and necessary resources as they progress in their career, and I believe this newly combined high performance department within USTA will help to provide this better than ever before,” said Lindsay Davenport, U.S. Billie Jean King Cup Captain, ITHOF Inductee, and three-time Grand Slam singles champion. “Tracy Davies, someone I have worked with and respect, is the ideal person to lead this area and I look forward to continuing working with her to elevate American tennis.”

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About Rhiannon Potkey

Rhiannon Potkey is a veteran sportswriter with more than two decades of experience in journalism. Potkey has covered many sports at many levels and has a passion for finding great stories. Potkey has covered the U.S. Open, junior sectional and national events, college conference championships and Davis Cup matches. Potkey is currently Content Strategist for Tennis Recruiting. You can reach Rhiannon by email at rhiannon@tennisrecruiting.net.